Write using the same, everyday words you use in conversation. If used thoughtfully, contractions sound natural and relaxed and make reading more enjoyable.
- Always use common contractions, such as it’s, you’re, that’s, and don’t, to create a warmer, friendlier tone.
- Don’t mix contractions and their uncontracted equivalents in the UI, documentation, or other written collateral.
- Never form a contraction from a noun and a verb, such as BriteCore’s developing a lot of new services.
- Never use cannot.
Note: It’s okay to form contractions from pronouns and verbs, such as he’s, she’s, we’re, they’ve. Exceptions are noted below.
- Avoid ambiguous or awkward contractions, such as there’d, it’ll, and they’d.